green elephant

We started the GREEN ELEPHANT CAMPAIGN to raise awareness for mental health, with the intention of creating products that are fun & playful. It was inspired by the metaphorical saying “elephant in the room”, about an obvious truth that is being unaddressed. The expression also applies to an evident problem or risk that NO ONE wants to discuss... and the green color represents awareness for mental health and mental illness.

So, let's talk about the #greenelephantintheroom and continue the conversation because the first step in addressing mental illness and fighting the stigma is talking about the elephant in the room.